Field notes from the studio.
Long-form writing on AI intake, data foundations, and the studio model. We publish what we'd want to read — none of the 'AI changes everything' opening paragraphs.
All posts
May 13, 2026
Google puts links back in AI search: what the May 6 update changes
Google added inline links, hover previews, and subscription labels to AI Overviews on May 6. Here is what the data says about the click crisis and what it means for your site.
5 min read · AI Search & SEO
May 13, 2026
Your phone system wants to be your receptionist
Ooma, Aline, Twilio, and Microsoft all shipped AI voice capabilities in the same two-week window. What it means when phone systems answer themselves.
5 min read · Voice AI & Intake
May 13, 2026
Voice AI agents go vertical: $71M week signals intake automation shift
A single week in May 2026 brought $71M in vertical voice AI funding and 500+ legal AI agents. Here is what it means for intake automation.
4 min read · Voice AI & Intake
May 8, 2026
Ship simple intake before adding AI
The most common mistake at the start of an AI project: shipping the model before fixing the intake. Here's the order that works.
4 min read · AI Intake
May 5, 2026
AI inquiry forms vs. static forms: a practical comparison for service businesses
When does an AI-adaptive form actually outperform a thoughtful static form? A field-tested framework, three case patterns, and the honest trade-offs.
5 min read · AI Intake
May 2, 2026
The data foundation no one talks about (and why your AI fails without it)
Most failed AI projects fail at the data layer — not the model. A practical guide to the unsexy work that makes everything downstream possible.
6 min read · Data Foundation
Apr 28, 2026
Build vs. buy: when to add AI to your website (and when to wait)
A decision framework for service businesses considering AI on their site. Five questions, three patterns, and the honest 'wait six months' answer.
6 min read · Strategy
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